Welcome to www.deGeerBox.com Blog ~                    Website Tips and Tools A blogsite dedicated to providing website tips and tools to assist companies improve their business through Web and eCommerce Marketing.  Building a website typically requires a business to address many different issues including selecting a logo, branding, how it will impact your brick and mortar store, if you need an online shopping cart, selecting keywords, search engine optimization (SEO), whether to lease or purchase a website, and more.  You must learn what your potential customer values and what they care about. Then you associate yourself with those things. Assure business growth by connecting your business strategy to your brand strategy.  A strong brand is invaluable as the battle for customers intensifies day by day.  Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about  getting your prospects to see you as the ONLY ONE who provides a solution to their needs. These bloggings are intended to help create visual value that extends a company's brands and turns their marketing objectives into tangible, believable results.  But, some blogs are just for fun - they have nothing to do with marketing.  We value your comments and encourage your articles.  See more blogs at http://leaseawebsite.wordpress.com. Why Use Graphic Design to Create Corporate Branding?       It's possible to use graphic design to create a corporate image that can make an impact. Although you can use words in advertising, there is nothing that has the visual appeal of graphics. Graphics give people something they can easily remember in addition to creating a unifying theme or concept that runs throughout the company literature, packaging and shipping materials, forms, marketing materials, and anything to do with correspondence including letterhead and envelopes.  Read more. . . Why Use YouTube         YouTube is an online public communications site. The site allows for registered users to upload and have available for the public their videos for viewing. Read more. . . Disaster Preparedness -                   Online Computer Backup         Getting back to business after a disaster depends on preparedness planning done today. Small business owners invest a tremendous amount of time, money, and resources to make their ventures successful, and yet, while the importance of emergency planning may seem self-evident, it may get put on the back burner in the face of more immediate concerns. For small business owners, being prepared can mean staying in business following a disaster. An estimated 25 percent of businesses do not reopen following a major disaster, according to the Institute for Business and Home Safety.  Read more. . .

Why Twitter . . . Follow Me!      Twitter is a micro-blogging platform which allows you to publish short messages of less than 140 characters through different mediums like IM, cell phones, and the Web. Twitter can be actively used as a tool to push out messages that capitalize on the attention you’re receiving from other users. Yes, I’m talking about self-promotion and marketing. A great way to get information out to potential customers.   Read more. . .

The Importance of Inbound Links Why Do It? More quality traffic is the ultimate goal. Having a link from related, relevant sites will help you increase traffic in a number of ways. First, you will receive qualified or relevant traffic from these sites. You will get you more traffic directly from these sites, and increase the probability that you will be found off of a link (via those sites) in the search engines such as Google, Yahoo, MSN.    More. . .

How to Update your Website Content The search engines love content and the only thing they love more than content is new content. They reward sites that regularly update their content with higher rankings. Users love sites that regularly update their content and respond by visiting more often. There is only upside here. Give them what they want.   Read More. . .   Web Marketing vs. Yellow Pages - A Comparison  With the fluctuating price of gas, more and more people are doing their shopping on the Internet.  Your website advertising can replace your  printed telephone book ad.  A website is less expensive for you and can be updated when needed while your Yellow Pages' ad can be changed only once a year.  Providing an up-to-date, easy to navigate website for your customers is essential to growing your business.  You can provide more info in a one-page site than in an entire hard-copy Yellow Page ad.  Read More. . .      Importance of Keywords and Search Engine Optimization (SEO)                   by Jim Kincaid www.Lease-a-Website.biz Designing a website consists of much more that just putting products and images on a page. A critical point for any website is the selection of keywords. What will potential customers search for when they log onto the Internet? Once keywords are selected, your website must be optimized for those keywords keeping in mind that the different search engines each have different algorithms used to rank websites. The words must appear in the page text as well as in the meta tag source code (the part that only the search engines see).  Read more. . . Page 2 | 3 | 4