Importance of Keywords and
Search Engine Optimization (SEO*)
               by Jim Kincaid www.Lease-a-Website.biz

Now that you have a website, how do you make it useful?

Some small businesses seem to want a website just so they can tell their friends and customers they have a website and feel part of the Internet business world. It may give a warm toasty feeling, but it doesn’t do much for their business.

I recently visited a small business while on vacation and talked with the owner about his website. The business had some impressive merchandise in the store. Their website had some interesting merchandise, but was missing much of the newer merchandise. The site had some interesting points, but was missing important design information and could be a much better site if designed by a website professional. Also, the website did not address search engine optimization at all.

Designing a website consists of much more that just putting products and images on a page. A critical point for any website is the selection of keywords. What will potential customers search for when they log onto the Internet? Once keywords are selected, your website must be optimized for those keywords keeping in mind that the different search engines each have different algorithms used to rank websites. The words must appear in the page text as well as in the meta tag source code (the part that only the search engines see).

So, do you want a website just to show your friends and customers or do you want a professionally designed website that is easy to navigate, that has been optimized for your key words, and that brings the potential of new customers to your business?

A website in a downturn economy is not a toy. It is a necessary tool that gives your business that extra exposure to move your business forward. But, for the website to function as a tool, it must be designed around your keywords and optimized so search engines will find and rank your website.

* SEO is form of online marketing. Search engine optimization (or search engine marketing) is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps increase the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user.

www.lease-a-website.biz/seo.html

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