There is an expectation that websites will be constantly changing. If the content of your website remains static, users may not revisit it and you may lose opportunities to promote new products or services.  Your website should look fresh and appealing, and promote an image of success and stability in order to attract and retain visitors on a daily basis.

The search engines love content and the only thing they love more than content is new content. They reward sites that regularly update their content with higher rankings. Users love sites that regularly update their content and respond by visiting more often. There is only upside here.

Give them what they want:
News Column - These can include new product/service announcements, new contracts secured, new hires, internal promotions, notice of new website content, announcement of awards or certifications received, and notice of newsletter posted or sent. Best of all, these updates can be very fast as they can be just a few words/lines of text that link into the relevant page of your site.

Portfolio of Projects - Each time you complete a major project, you can showcase the work with an online portfolio page. This will also help in subsequent marketing as you can lead your potential customers through the site and talk about the work you have done with a great visual aid.  Keep the content as up to date as possible. If you have a news section or announcements about new products then it is vital that these reflect the current situation.

Blog - A blog can be a great way to stay in close contact with your site users. A blog can be added to your site for little or no cost.

FAQ Section - You are likely asked the same types of questions by customers and potential customers over and over again. Write out your answers to those questions and update the list regularly as new issues arise.

How-To Articles  - People are online looking for information and solutions to the issues they face. By writing how-to articles related to your business, you are providing the valuable information users seek and establishing yourself as the expert in the field.

Before & After Stories - What is better than a before and after story? People love them. They can be a very effective and interesting way of demonstrating in concrete terms the benefits of your product or service.  If you have old news stories that you feel will be of interest to your visitors, then place them in an archive and allow this to be searched by interested parties.

Case Studies - Case studies are the perfect way to feature your business' successes. You can state the challenge you faced and detail the solution you provided. 

Monthly Newsletter - Many businesses write some type of regular newsletter to their customers already. Make sure that the newsletter gets added to the site regularly and that an archive of past issues is maintained. If you do not already write a monthly newsletter - this would be a great time to start.*   You can communicate important information while maintaining regular contact with your customer/client base.  Remember to change the notice on your website stating when the site was last updated. Consider sending out an email alert to subscribers to let them know that updated content is available. Frequently updated information and articles will encourage visitors to come back again.

Statistics Related to Your Business - Statistics are interesting and people like them. They can make your business or industry more real to your customers and highlight the importance of your products or services.  Ensure that all the photos on your site are recent and include only your current staff.   If the number of pages on your website and the frequency with which they change is significant then you may wish to consider using a content management system.

Customer Stories - These can add a concrete and personal touch to the site's information about its services/products. You simply feature a customer, interviewing them about their use of your service or product and its impact on them. This idea has the added benefit of contributing to great customer relations.

Making it Happen:
The best way to ensure that these content-building ideas get past the idea stage is: 1) hire an expert website developer/copywriter; 2) do it yourself; or 3) assign it to someone in your office. (Keep in mind, that a copywriter does need input from you, the business owner or manager. So you will need to allot some time for that.)

How we can Help:
We can: 1) design and maintain your site; 2) design a site and provide a control panel for you to use to update your site; or 3) maintain your existing site; 4) provide a control panel for you to update your existing site. . .