What's in a Name?
             by Ad Design Biz

Today we are Ad Design Biz. But that was not always the case. Before the advent of the Internet, when was creating strictly for print media, the business was named Add-Venture (ADD being her initials). When she began designing for the Web and understanding the need for a 'searchable' domain name, she believed Add-Venture would be perceived as a travel agency. Although she loves to travel, that is not the service the company is providing.

Instead of just coming up with a new name, she went out to find which domain names were available. Looking for something that described the business ~ advertising design ~ she found www.Ad-Design.Biz and the company was renamed. The company name and the domain name became as one. This proved to be very fortuitous because the website receives many hits from around the world on a daily basis.

That is not to say the name is the only reason for high Internet placement. It also requires the correct use of search engine optimization (SEO) --- meta tags, page titles, keywords, descriptions, text, and alt tags. And, the site should be manually submitted to all the major search engines. Also, it is important to have a distinctive logo, consistent colors, design, and tag line. Even if you already have your company name, Ad Design Biz can help you with the rest of your branding and domain name selection.